The beginning of somthing much bigger

January 2026 Build Report: The Real Connor Drella, and What Excess Holdings Is Becoming

People usually find this page in one of two moods. Either you are excited because you see potential in your business and you want it to move faster. Or you are exhausted because you have been doing “marketing” and it feels like noise without momentum.

This post is for both versions of you.

I am Connor Drella. I built Excess Holdings to help business owners turn attention into trust, and trust into sales, with a system that can run every week without relying on luck, motivation, or random bursts of effort. This is not a polished origin story written after the fact. This is a live build report, updated as the company grows, the Collective tightens, and the work gets sharper.

Why I am writing this publicly

Most business websites read like they were written by a committee that has never met a customer. They are clean, safe, and forgettable.

That is not my style. I would rather you see how I think and how I operate. If you are considering working with me, you deserve to know what you are getting: clarity, structure, and execution that ties directly to revenue.

This blog is also part of the machine. Content creation builds authority. SEO makes that authority discoverable. Sales systems convert the attention into real conversations. This page is designed to keep producing weekly content, not to sit here collecting digital dust.

The turning point: December ended, January started the real build

December closed a major chapter for me personally. I finished my MBA. The value was not the credential, it was the discipline it forced. Better frameworks. Better decision making. Better ability to spot the difference between activity and progress.

January is where that mindset turns into output.

Excess Holdings is now moving in three lanes at the same time. Client work that produces immediate outcomes. A private network that creates access and deal flow. A technology portfolio being built quietly in the background, with products that will eventually scale beyond hours and calendars.

What Excess Holdings is doing right now for clients

Excess Holdings exists to help businesses stop guessing and start running a repeatable growth system. Most businesses are not broken, they are just unstructured. The symptoms look like inconsistent leads, inconsistent closes, and inconsistent content. The cause is usually a missing engine.

That is where I come in.

I am actively developing business plans for founders and business owners who need something real. Not a document that sounds impressive, but a plan that holds up when money gets involved, whether that is bank funding, investor conversations, or simply the owner deciding where to place their time and budget.

Alongside that, I provide strategic guidance for business owners who are stuck in the middle. You have momentum, but it is not predictable. You are busy, but you do not feel in control. Usually the fix is not “more marketing.” The fix is tightening positioning, clarifying the offer, building a content rhythm, and installing a sales process that follows up like a machine.

The third piece is leverage. I use my network to bring solutions to the table faster. Partners, operators, professional resources, and the right introductions when it makes sense. This is not random networking. It is targeted connection building tied directly to a goal.

The Capital Collective: the inner circle layer

January also marks the early formation stage of the Excess Holdings Capital Collective. The best opportunities rarely live in public. They move through relationships, pattern recognition, and trust.

The Collective is a private room for founders, investors, operators, and professional resources who want proximity to real opportunities and real people. It is designed to be curated and intentional. The goal is not noise. The goal is access, structure, and outcomes.

One important note, because it matters. Excess Holdings is not a broker dealer. Nothing here is investment advice. Every member is responsible for their own due diligence and decisions. The Collective is a relationship engine, not a hype machine.

The tech portfolio: real, growing, and intentionally quiet

Excess Holdings is not just a services company. We are building a portfolio of SaaS and other tech software.

One piece of that portfolio is Pisco Tech. I keep the details tight on purpose. It is being built with the same philosophy I bring to client work: systems over chaos, data over opinions, and outcomes that can be measured. As the products mature, I will share milestones and lessons without giving away the blueprint.

Think of it like watching a build in public without being handed the keys to the shop.

January 2026 live updates

This is where the report becomes a living timeline. I will keep expanding this section as the month progresses, and it will feed weekly blog posts that spin into social content, SEO pages, and sales conversations.

Early January 2026
The focus has been tightening the offers and packaging so clients know exactly what they are buying, why it matters, and what outcome we are chasing. When an offer is vague, everything downstream suffers, including marketing, referrals, and closing.

Second week of January 2026
Client work is centered on planning, positioning, and execution roadmaps. The theme is consistency: consistent content, consistent follow up, consistent sales motion. When those stabilize, growth stops feeling emotional and starts feeling inevitable.

Mid January 2026
The Capital Collective is moving through early member intake and structure. The priority is quality control. The wrong members create noise. The right members create gravity. This part is foundational, and I am treating it like it matters.

Late January 2026
This is where the content engine gets locked in. The goal is a simple rhythm that compounds: one strong blog update becomes multiple social posts, plus a searchable resource that brings inbound leads over time. At the same time, we continue progress on the tech portfolio behind the scenes.

End of January 2026
I will publish a month end recap here with lessons learned, wins, what surprised me, and what we are building next.

How this blog will work going forward

Every week, I will add an update that reads like a field report, not a motivational quote. You will see what moved, what I learned, and what is next. That rhythm is deliberate. It keeps the company accountable, it creates compounding content, and it shows potential clients exactly how I think.

If you are building a business, you will start recognizing patterns you can apply immediately. If you want help implementing the system, you will already understand where Excess Holdings fits.

If you are reading this and it feels familiar

Most people do not need more information. They need a plan, a content rhythm, and a sales system that actually follows up. They need someone who will help them execute without hiding behind busywork.

Excess Holdings is a fit if you want stronger digital presence, better content, better SEO, and a sales process that converts attention into revenue. Not eventually. Now. With weekly action.

This post will keep evolving through January 2026 and beyond. As it updates, it will also become the backbone for the rest of our content. That is the point. Build in public. Execute in private. Deliver results in real life.